Field notes on AI, SEO, and shipping.
Practical guides from real client work. AI chatbots that handle bookings, SEO that actually moves rankings, automations that replace hours of manual ops.
25 articles shown
7 min readHotel Booking Engine: What It Should Do on Your Own Website
What a hotel booking engine should do on your own website: how it connects, how to track which page sold the room, and what to check before you pick one.
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7 min readMultilingual Website: How I Build Them (hreflang, Switchers, What to Translate)
How I build a multilingual website: separate URLs per language, hreflang that Google accepts, a language switch that sticks, and what to leave untranslated.
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7 min readWooCommerce SEO: Categories, Filters and Product Pages That Rank
WooCommerce SEO for a small store: category pages worth ranking, filters that don't flood Google, product pages with their own text, and the checks I run.
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12 min readAI Automation Examples: 7 Systems I Built and What Each One Does
AI automation examples from real builds: hotel chatbots, invoice matching, template matching, patent screening. What each does and where people step in.
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11 min readAI Automation for Small Business: What's Worth Automating (and What Isn't)
AI automation for small business, from someone who builds it: the jobs worth automating, the ones that aren't, what it costs to run and how to start.
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13 min readAI for Hotels: What's Worth Setting Up in 2026, and in What Order
AI for hotels, from someone who builds it: guest messaging, direct bookings, reviews, pricing, operations and AI search, ranked by what pays off first.
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10 min readAI Process Automation: How I Split a Process Into Rules, AI and People
AI process automation without the hype: how I split a process into steps, decide rule, AI or person for each one, and build the exception queue first.
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13 min readAI ROI: How I Estimate It Before Building Anything (Worked Method)
How to estimate AI ROI before you build: the worksheet I use, a worked example with the math shown, and what the research says about real time savings.
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9 min readAroma Suites Case Study: A Santorini Hotel Website Redesign on Next.js
Hotel website redesign case study: how I rebuilt Aroma Suites in Santorini in March 2026, and what Search Console and GA4 have recorded since.
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9 min readChatGPT for Small Business: What It Does Well and Where It Stops
ChatGPT for small business without the hype: where it helps, which plan you need, what to watch with your data, and when to build your own system.
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10 min readHow to hire an AI developer in Greece (and what to ask)
Hiring an AI developer in Greece? The questions to ask, the red flags, freelancer vs agency vs Big Four, and how to check the proof yourself.
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8 min readHow to Rank in ChatGPT: What I Measured on My Own Site (Starting From Zero)
How to rank in ChatGPT, from my own measurement: where I start (0 of 18 answers), what AI cites instead of my site, and what I changed.
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8 min readKokos Rental Case Study: Car Rental SEO for a WordPress Site in Chania
Car rental SEO case study from Chania: what I fixed on kokosrental.gr in 2026, what the 34 to 88 audit score measures, and what it doesn't.
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10 min readNext.js vs WordPress: Which One I'd Pick for a Business Site
Next.js vs WordPress from someone who builds both: speed, SEO, editing, hosting and cost, with a real Next.js hotel site and a real WordPress site.
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7 min readFitness app development case study: MorfoFit, from website to App Store
Fitness app development case study: site, subscriptions and iOS/Android app for a Pilates video platform. What I built, with dates, and what I'd change.
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13 min readTechnical SEO Checklist: The 7 Categories I Audit on Every Site
My technical SEO checklist in 7 categories, with the weights I use and a real before and after from a WordPress site I fixed in one day in Chania.
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11 min readWeb Design in Greece: What a Website Costs in 2026, Before and After VAT
Web design in Greece, priced: what three Greek agencies publish for 2026, what pushes the price up, the 24% VAT on top, and what to ask before you sign.
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9 min readWebsite Redesign Cost: What You Actually Pay For (and When You Don't Need One)
Website redesign cost in 2026: published price ranges, the line items behind them, the costs nobody quotes, and when a one-day fix beats a redesign.
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10 min readWebsite Redesign SEO: How I Relaunch a Site Without Losing Rankings
Website redesign SEO from a real relaunch: the URL map, redirects, 410s, what I missed and fixed two days after launch, and the checks I run after.
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9 min readWordPress Speed Optimization: How Kokos Rental Went From 74 to 86 on Mobile
WordPress speed optimization on a real site: the image, plugin and script fixes that moved mobile PageSpeed from 74 to 86, and the next step after that.
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19 min readAI Implementation: How to Implement AI in Business, Step by Step (From Someone Who Builds It)
AI implementation in 8 steps, from picking the first process to measuring it. How I build and ship AI systems for small businesses, with real builds.
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18 min readGrok Bot for Business: What It Does, What It Costs, Where It Stops
What xAI's Grok Bot does, what it costs through Cursor, where it stops for a small business, and how I decide between it and a custom AI agent system.
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18 min readHotel Chatbot Guide (2026): What It Does, What It Costs, Real Examples
What a hotel chatbot does and costs, six hotel chatbot tools compared on published price, and three live examples on hotel sites, with where each stops.
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15 min readHow Much Does a Hotel Website Cost in 2026? (Honest Answer From a Developer Who Builds Them)
Hotel website design cost in 2026 from a developer who builds them: templates from 200 EUR, custom WordPress 2,000-9,000, bespoke to 25,000 EUR + VAT.
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26 min read30 n8n Automation Ideas for Service Businesses (and When I'd Write Code Instead)
30 n8n automation ideas for service businesses, with the nodes for each, current n8n pricing, and two real builds of mine, one I moved off n8n.
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