AI concierge for hotels that answers guests 24/7 and sends bookings to your own engine

An AI concierge for hotels answers your guests' questions at any hour, in their own language: breakfast times, transfers from the port, the nearest beach, late check-in. It sits on your website as a chat window or answers on WhatsApp, and it sends guests to your own booking engine instead of back to an OTA. When a question needs a person, it sends the guest to your reception.

I'm Panagiotis Karampetsos, a developer in Heraklion, Crete. I build the concierge myself, and I also build and look after hotel websites. Concierges I set up are live today at Aroma Suites and Casa di Terra Villa in Santorini, and at Amoopi Nymfes in Karpathos. Open any of them and ask something your own guests ask. It's the best demo I've got.

It costs from €100 a month, plus 24% VAT, with setup included. It's the hotel side of my AI chatbot development work.

Casa di Terra Villa, Santorini. A private villa with the same owner as Aroma. Its concierge is set up as a local guide: its suggested questions are about what to do, what to visit, where to eat and where to swim.

Amoopi Nymfes, Karpathos. A resort, with a concierge in its own blue. Its suggested questions ask which room suits a family, whether there's a beach nearby and whether breakfast is included. When a guest wants a reply from the team, a short form takes their name and email.

What does it not do, and when does it pass the guest to your staff?

A concierge that tries to handle everything does more damage than having none, so I set mine up to know where they stop.

A cold room or a noisy neighbour needs someone who can fix it, not a bot that says sorry three times. The concierge apologises once and points the guest to your staff. Refunds, disputes and payment changes go to a person too. So do the judgement calls: an upgrade, a free night, the couple who've come back every June. Those are commercial decisions, and they stay with you.

For weddings, groups and long stays it collects the basics (dates, numbers, what they're after) and your team takes it from there. And when it doesn't know something, it says so. Guessing is worse, because a guest will quote an invented policy back to your front desk.

Today the handoff goes through your phone, your email or a contact form. On Aroma Suites it's the reception button with phone and email. On Amoopi it's the form. If you'd rather your reception answered inside the chat window itself, I can switch on live chat: the platform supports it, though none of these three hotels uses it today.

How much does a hotel AI concierge cost?

From €100 a month, plus 24% VAT, which comes to €124 a month. That includes:

• setup, with no extra fee;
• AI usage, with no cap;
• updates to answers, prices and documents whenever you ask;
• a monthly report.

If you want to compare it with ready-made software, my hotel chatbot guide lists published SaaS prices. HiJiffy's, for one, add a setup fee on top of the monthly plan. The short version: for a small hotel, the language model is rarely the expensive part. Preparing the content and keeping it current is, and both are in the monthly price.

Who builds an AI concierge for a hotel in Greece?

I do, from Heraklion, for hotels across Greece and abroad. Hotel chatbot development is only half the job, though. The other half is the website the concierge sits on, and that's where most of the problems I've fixed came from.

When I added the concierge to Aroma Suites, it didn't show up. At all. The site's security headers were blocking the chat platform. Later, four third-party scripts loading at once made the homepage's mobile PageSpeed score jump around from test to test. Today the concierge on Aroma loads on the visitor's first interaction, or after 15 seconds, so it doesn't slow the page down. Both stories are in my write-up of what broke on a live hotel site. A vendor who only sells the chat window won't fix your security headers for you.

That's why I'd rather do both. If the site itself needs work, I also do hotel SEO on the sites I build, Aroma included.

How I set up an AI concierge for your hotel

1. Content check. I go through your site and the material you send me, and list every fact the concierge needs: rooms, policies, breakfast, parking, transfers, payment, local tips. Whatever's missing, we write together.
2. Booking engine check. The connection I've built so far is with Reserve-Online, on Aroma Suites. If your hotel uses a different engine, I check what it lets the concierge do, such as a booking link with the dates filled in, and you hear the answer before we start.
3. Channels. Website chat first, then WhatsApp if your guests already write to you there.
4. Instructions. Tone, languages, what it refuses, when it hands over, what it says when it doesn't know.
5. Testing. Real guest questions, angry guests, language switches, off-topic questions, attempts to trick it. Every miss goes back into the content or the instructions.
6. Launch and the first weeks. I label it plainly as an AI assistant, check the site's speed before and after, and read the conversations closely while it settles in.

Once I have your material, the concierge is live in 1-2 days.